Here Are Two Vegan Businesses to Watch Out For


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I went vegan back in 2015 when the only suitable food options in supermarkets were falafel & hummus wraps, VBites bacon, and Stork baking margarine.

My friends would laugh at my diet and asking the waiting staff if they had any vegan options was normally met with a blank stare.

I’ve always been fully committed to the vegan lifestyle, with both my eating habits and my career. So, when I created SHiDO I knew that it had to be vegan-focused.

The Rise of Vegan Businesses

Running a vegan digital marketing agency has many perks. One of them being that we have seen first hand the sheer amount of vegan businesses that have successfully started up over the past few years.

There are numerous vegan investors, pitching competitions, vegan agencies, coaches, and consultants, all helping vegan businesses to thrive.

best vegan businesses to watch out for in 2021

Are you a vegan business owner looking to build a winning digital marketing strategy? Send us a message.

Vegan Searches

Us vegan digital marketers have also seen the increase in demand from consumers and searchers.

Just check out the hefty search volumes on these vegan keywords:

our favourite vegan businesses to watch out for in 2021
There are over 90,000 people searching for ‘vegan’ every month in the UK.

Who said 2020 wasn’t a good year for veganism? Vegan Christmas pre-orders are up 700% at Waitrose, while Tesco’s Vegan Turkey is already sold out.

Vegan Food and Living

The Vegan Market in 2021

With over 400,000 people last year signing up to Veganuary, we can’t wait to see what 2021 has in store for veganism!

More vegans mean an increased demand for vegan businesses.

best vegan businesses to watch out for in 2021

Here is another fun stat for you – 70% of US consumers have tried meat and dairy alternatives.

So really, it is quite easy to see how 2021 will be the year for vegan business.

Two of Our Favourite Vegan Businesses

Enough stats. Let’s get talking vegan business.

We had the opportunity to speak with two of our favourite vegan businesses who are making big moves in the vegan industry right now – and even outside of it! 

  1. Willicroft
  2. Vinny

It is only natural for me to focus on two vegan food businesses in this article, because veganism made food my life. You can read more about my vegan story here.

They have both been on our radar for a while now, let me tell you why!

The Vegan Businesses


Willicroft’s plant-based cheeses launched at Waitrose this year, which we believe is a BIG achievement as it puts them up there on the shelves with the likes of Violife & Koko.

Also, their cheeses are incredible. Willicroft’s This is not Cheese Fondue for one please!

Did you know that Willicroft are currently crowdfunding to make their ingredients & processes more sustainable?

Show them your support here!

Where can you buy Willicroft’s Vegan Cheese?

If you are lucky enough to live in Amsterdam, you can buy Willicroft cheeses from their physical shop here. Alternatively, you can order online for delivery in The Netherlands, Belgium, Germany, Luxembourg, and Denmark.

If you are based in the UK, fear not! As we mentioned, they’ve recently launched Willicroft in Waitrose!


I fell in love with Vinny as soon as I set my eyes on their bold branding. There business idea is also a bit of a stonker – they make vegan vending machines.

Yepp, awesome right?

How many times have you stood in front of a vending machine and felt disappointed by the lack of vegan-friendly options?

Well, Vinny are here to save the day!

Where can you find Vinny Vending Machines?

You can find your nearest Vinny using their handy search tool.

They also deliver boxes full of your favourite vegan snacks to door, which you can purchase online here!

Notes From the Founders

We got in touch with both the founder of Willicroft, Brad Vanstone, and one of the co-founders of Vinny, Matthew Kitchen. They were kind enough to answer a few of our questions!
Here’s what they had to say…


Could you give us a round-up of the most popular products and your favourites that you supply? 

“My favourite until recently was always our fondue. I’d really missed the rich decadent flavours associated with a fondue and ours has that in abundance. We recently released a Greek White – feta style and I think that’s maybe now pipped the fondue! The Greek White is super versatile and pretty much goes on every meal we have at home right now.”

Any big trends for 2021 that you are seeing?

“We’re seeing more and more interest in a carbon tax on food both politically and on the consumer level. A recent survey of meat eaters found more were in favour of this than not. A German discount retailer trialled placing a carbon tax across all products – it’s particularly cool to see that this was trialled at a discount retailer as they represent some of the main culprits in driving meat and dairy pricing to the point they’re at currently. 

We’re also seeing regenerative farming becoming a more prominent focus for companies on the supply chain side. Regenerative farming is the most holistic model of farming we have at our disposal – in the eyes of scientists, and therefore our too, it’s the only model that can truly work at scale across the industry.

More and more businesses are offsetting their carbon too. We have to be careful here though. First up, offsetting should never be the end goal. Reducing emissions to the point of net positivity has to be the ultimate goal for all companies and countries. For those looking at offsetting it’s important to distinguish between the two types. An agroforestry scheme that’s in place already should not count as carbon sequestration whereas planting a new forest could be a direct action of offsetting.

We see none of these things as trends however and I think it’s really important we move away from talking about planetary topics as trends that come and go. As with plant-based products, these initiatives have to be built into our long-term future if we’re to have any hope of creating a food system that can truly sustain us and the planet.“


Could you give us a round-up of the most popular products and your favourites that you supply? 

Most popular in terms of our vending have been Jealous Sweets (vegan gummies and sours), Feel Good sparkling fruit waters, Vive Plant protein bars, Abakus Seaweed Crisps and the most popular online – Protein Ball Co. (all flavours), Perkier Cacao Bites, Fellow Creatures Chocolate, The British Crisp Co., Doisy & Dam Ballers, Popcorn Shed Mini Pops. 

My personal favourites from our current range are Abakus Seaweed Crisps, TRIP Peach and Ginger, sparkling CBD drink, Cheeky P’s Curry Roasted Chickpeas & Feel Good Sparkling Water

Any big trends for 2021 that you are seeing?

  • More CBD drinks
  • Popped not fried 
  • Palm Oil Free
  • Ingredient Traceability
  • Food Waste Management
  • Innovation in Packaging
  • A lot more plant-based M*lk, Dairy & Poultry alternatives
  • Brand Transparency 

Thank you to both Brad and Matthew for sharing your thoughts with us! Good luck for the future

Watch this space!

We are definitely excited to see what 2021 has in store for vegan businesses

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