KINDri SEO Case Study

"Your amazing team of creatives took my website to a whole new level with you stellar customer service and expertise!"​


They sell vegan and cruelty-free beauty skincare products using natural ingredients like cactus oil and apple stem cell. Loved by celebrities and non-celebrities alike! 

Lovingly handmade by Robin McDonald in Los Angeles.

KINDri has a great reputation amongst the stars in LA but they were struggling to break through into the larger national market.

They really wanted to get some sales organically through their website and become an authority in vegan skincare and beauty oils.

This meant ranking for keywords relating to cactus oil, prickly pear cactus, and cruelty-free skincare.

Their competition have been starting to use cactus oil too, so it’s important to become the authority there before they do.

We posted regular blogs relating to the ingredients, veganism and beauty oils.

We also optimised their homepage, shop page, and about page, adding new fresh content and mapping relevant keywords.

Importantly, we created an FAQ page to build trust and authority.


After just 1 month of optimisations and fresh content uploads, KINDri started to rank for many keywords relating to cactus and beauty oils.


She went from having no organic traffic to having regular spikes in her traffic and an overall increase in 770%


Before they were only making sales from referrals and existing clients. Now they have experienced an increase in sales, getting daily sales from organic searches.   

Current 'Cactus Oil' Related Rankings

seo rankings vegan case study

Organic Traffic Increase

vegan SEO case study for KINDri with increase in organic traffic

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