Whether you’re a vegan business owner, blogger, or course creator, a steady flow of traffic to your website is essential to your success. You might be concentrating on your own content strategy, such as optimizing your website for SEO or publishing articles on your onsite blog. But if you’re new to the game, then you’ll be spending a lot of time creating content that won’t receive much traffic, at least not right away.
That’s where guest posting comes in.
By taking advantage of guest post opportunities, you can leverage the audience of already established blogs and media outlets to connect with your target audience and direct them to your website. You can use these opportunities to make a name for yourself as a thought leader in your niche. Not only will this increase your traffic, but links will help boost the domain authority so that your website is more likely to appear in search engine results.
But how do you find vegan publications and blogs that will feature your content? And what kinds of content are they most likely to accept? Let’s dive into it!
Why should you do guest posts?
Spending time creating content for a website that isn’t even your own might seem counterproductive. But in reality, contributing to notable publications in your niche is one of the best ways to get your name out there and start gaining recognition in the vegan community.
You can use guest posts to generate interest in your vegan brand by creating valuable and interesting content that speaks to your target audience.
Some of the primary benefits of guest posting include:
- Increasing brand/business awareness
- Showcasing your expertise and establishing yourself as a thought leader in your niche
- Connect with an active vegan audience
- Building relationships with other bloggers or media publications in the vegan community
- Get practice writing and creating content
- Link building (more on this below!)
Why is link building important?
One of the biggest perks of guest posting is linking back to your brand’s website. While you can find paid guest post opportunities, it’s more likely that the backlink is your compensation. Backlinks are one of the main ways to boost your domain authority so you show up on search engine results pages.
Each time you get a backlink, Google will assess the quality of the link. The more reputable the site you are guest posting on, the higher Google will value the link. As search engines crawl web pages, they extract the data from the content and links and add it to their index. The more relevant backlinks you have, the higher you will rank. The key here is relevance. Quality over quantity. You can have thousands of links out there, but your links will get flagged as spam if the websites are irrelevant to your brand. If search engines think that you’re spam, it will instantly reduce your domain authority.
Choose the anchor text you use for your backlinks wisely. You want to rank for relevant keywords, so if your brand is vegan cheese, then insert your backlinks on “vegan cheese.” Or, if your brand is sunglasses made from recycled ocean plastic, use keywords like “eco-friendly sunglasses.”
What vegan blogs and media publications accept guest posting?
So, how do you find vegan blogs that allow guest posts? And more importantly, how can you tell if they are worth your time?
A quick search on Google for “vegan blogs” will turn up millions of search results. Unless you’ve got a whole lot of time on your hands, then going through each website to see if they accept submissions isn’t very efficient. Additionally, writing guest posts is time-consuming, so it’s vital you choose publications that will give you the most significant boost.
A few tips to determine effective guest posting opportunities:
1. Good domain authority
The higher a blog’s domain authority, the more value your backlink will have. A variety of factors determine domain authority, and an easy way to check is by using a free tool like Moz, which analyzes the URL for you. Plus, Moz will provide you with other information, such as how many keywords the site is ranking for and the percentage of spam.
You can also check out where the URL appears on SERPs (search engine results page). The higher it is on the list, the better the opportunity.
2. Engagement
The second important factor to consider is the engagement rate of your chosen blog or publication. Look for blog posts with lots of comments from the community. Check out their social media feeds to see how many people they have following them and how many likes and comments they generally receive on a post.
3. Activity
You should always choose to contribute guest posts to highly active websites. Look for publications that post often, both on their blog and their social media feeds.
Here are some reputable vegan blogs and media outlets that are currently accepting guest blog posts:
What should you write about in guest posts?
Once you’ve found some blogs or media outlets that you want to feature on, the next step is pitching some article ideas. The key is finding a balance between a topic that relates to your vegan business and fits the publication’s theme. Like the ones recommended above, generic vegan blogs are great options because as long as your article topic relates to veganism, they will likely accept it.
You can also reach out to more niche vegan blogs that are directly related to your brand, such as food blogs, fashion blogs, or lifestyle blogs.
The main goal of your guest posts is to generate interest in your brand (plus generate those valuable links). Choose a topic for your article that directly relates to your brand, addresses your target audience’s pain points, and offers up your brand as a solution or resource.
For example, if your brand is vegan leather jackets, you could do an article on “Vegan Autumn Fashion Trends This Year” or “Five Ways to Style Your Favorite Vegan Leather Jacket.”
Ultimately, guest posting is a fantastic way for your vegan brand to increase reach, increase traffic, and increase conversions.
