Edible Ethics blog design

A vegan recipe hub full of creative recipes and food ideas

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Our involvement

Branding, Web Design

The brief

The branding for Edible Ethics was created years ago by a designer on Fiverr. It was starting to look outdated and was in desperate need of freshening up. In addition to this, the website was built using a free WordPress theme, limiting the design massively.

Our work

We built out a new brand board, including a logo, fonts, typography, and a colour palette. Alongside this, we built a new WordPress theme from scratch to allow for more dynamic content, a fresh design, and an easier to navigate website. This design won the best content website at Elementor’s Showoff 2022 awards.

Recipes

The main function of this website is to display recipes for people to use. The recipes were being displayed manually so we utilised a recipe plugin to enable easier uploading of recipes, the inclusion of ingredient affiliate links, and a branded recipe design on the frontend.

Build subscribers

Another important aspect of this website is building email subscribers so that new recipes can be shared with loyal followers. So we built an exit pop up mailing list form and have added more email sign up boxes around the website.