SEO Case Study #2

The Vegan Review

The Vegan review aims to be ‘the ultimate digital platform for impartial and unbiased plant-based and vegan news’. 

They create regular unique, informative and factual content for vegans, the plant-based community, and the vegan-curious. The Vegan Review wants to provide honest and open content regarding: animal welfare, ethical consumerism, sustainability, and the wider vegan and plant-based movement. 

They cover all areas of veganism, including Lifestyle, Food, Fashion, Business & Politics, and Pop-Culture. 

The Vegan Review are entering a competitive marketplace. There are many big names in vegan editorial who dominate the top searches. 

Their goal is to be up their with the other big vegan editorial sites. However, they aim to provide more impartial vegan news, which will appeal to vegans and non-vegans alike. 

Moreover, they aim to provide budding vegan journalists with an open space for them to share their thoughts and beliefs.

Alongside their own journalist’s content, we have been uploading regular articles to their site. These have been long-form pieces of writing which are targeting a range of keywords: competitor’s keyword rankings and popular vegan search terms. 

Due to the large amount of content that is published on the site, there are many errors that naturally occur like broken links, missing alt text, long titles, missing meta, missing H1s, etc. So we have been continually fixing issues on the site to ensure that all the content is well optimised. 

Moreover, we have been building index pages with the intention of making The Vegan Review the ultimate go-to resource for all things vegan. 

KEYWORDS

Just 2 months in, they went from ranking for 0 keywords, to now 1000’s of keywords. They are getting good rankings in a mix of countries. Moreover, we have been able to get them to start ranking for more competitive keywords surrounding ‘Vegan News’ within just a few months. 

ORGANIC TRAFFIC

As with the keywords, their organic traffic was minimal. When they started working with us they had most of their traffic coming from referral or social, now they are getting over 500 organic searches. An incredible jump in just 2 months – as their site was practically brand new. 

RICH SNIPPETS

The content work from our writers is being featured in many rich snippets on Google Search. Click here to see the examples below.

Why are rich snippets important? If you are featured here it is because Google has found your content the most relevant. It helps to provide the searcher with exactly what they are searching for. This helps to increase your Click Through Rate.